Grooming

Skincare

Healthy skin is the foundation of every great look. A consistent, well-chosen skincare routine protects, hydrates, and maintains your complexion for decades.

Overview

The essentials of men's skincare

Men's skin is thicker and oilier than women's on average, but it faces the same environmental stressors: UV, pollution, shaving abrasion, and dehydration. A simple three-step routine — cleanse, moisturise, protect — addresses all of them.

AM RoutinePM RoutineSPF DailyKnow Your Type

Routine

Cleanse, moisturise, protect

Cleansing

Twice-daily cleansing removes pollution, excess oil, and dead skin cells. Choose a formula that cleans without stripping.

Gel cleanser for oily skin
Cream cleanser for dry or sensitive skin
Rinse with cool or lukewarm water — never hot

Moisturising

Every skin type needs hydration — even oily skin. A lightweight moisturiser maintains barrier function and prevents reactive overproduction of oil.

Apply while skin is still slightly damp
Lightweight gel moisturiser for oily skin
Richer cream for dry or mature skin

Sun Protection

SPF is the single most effective anti-ageing product available. A broad-spectrum SPF 30–50 applied every morning is non-negotiable.

Apply as the final morning step
Reapply every 2 hours in direct sun
Chemical or mineral — both work equally well

The Sartorial Standard

Healthy skin is the canvas. Everything else is the art.

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